Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles.
Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.
The journal articles are made available via Sage Online − the content you want, the convenience you need at http://online.sagepub.com
Henry, E. (2008). Are Investors Influenced By How Earnings Press Releases Are Written?
Journal of Business Communication, 45, 363−407.
Ulmer, R. R. (2001). Effective Crisis Management through Established Stakeholder Relationships.
Management Communication Quarterly, 14, 590−615.
Heugens, P. P. M. A. R., VAN DEN BOSCH, F. A. J. & VAN RIEL, C. B. M. (2002).
Business & Society, 41, 36−60.
Laskin, A. V. (2009). A Descriptive Account of the Investor Relations Profession.
Journal of Business Communication, 46, 208−233.
Mitra, R. (2013). The Neo-Capitalist Firm in Emerging India: Organization−State−Media Linkages.
Journal of Business Communication, 50(1), 3−33.
Heikkinen, A., Kujala, J., & Lehtimäki, H. (2013). Managing Stakeholder Dialogue: The Case of Botnia in Uruguay.
South Asian Journal of Business and Management Cases, 2(1), 25−37.
den Hond, F. (2010). Review Essay: Reflections on Relationships Between NGOs and Corporations.
Business & Society, 49(1), 173−8.
Graffin, S. D., Bundy, J., Porac, J. F., Wade, J. B., & Quinn, D. P. (2013). Falls from Grace and the Hazards of High Status The 2009 British MP Expense Scandal and Its Impact on Parliamentary Elites.
Administrative Science Quarterly, 58(3), 313−45.