Web and Video Links

4.1 British American Tobacco (BAT) and stakeholder dialogue.

4.2 Starbucks Coffee Company and stakeholder engagement.

4.3 Why and how do we engage?

Simran Sethi (at TEDxCibeles) is a journalism teacher who discusses who to engage with issues (not just specifically to corporate communication). She discussed how to make people interested in issues and how to engage them using issues that people care about.

4.4 What is stakeholder theory?

R. Edward Freeman of the Darden School of Business at the University of Virginia gives insights into "Stakeholder Theory".