Online Readings

Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles. 

Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.

The journal articles are made available via Sage Online − the content you want, the convenience you need at 

Fryxell, G. E. & Jia Wang (1994). The Fortune Corporate 'Reputation' Index: Reputation for What? 
Journal of Management, 20, 1−14.

Lewellyn, P. G. (2002). Corporate Reputation. 
Business & Society, 41, 446−55.

Acquaah, M. (2003). Organizational Competence and Firm-Specific Tobin's q: The Moderating Role of Corporate Reputation. 
Strategic Organization, 1, 383−411.