Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles.
Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.
The journal articles are made available via Sage Online − the content you want, the convenience you need at http://online.sagepub.com
Fryxell, G. E. & Jia Wang (1994). The Fortune Corporate 'Reputation' Index: Reputation for What?
Journal of Management, 20, 1−14.
Lewellyn, P. G. (2002). Corporate Reputation.
Business & Society, 41, 446−55.
Acquaah, M. (2003). Organizational Competence and Firm-Specific Tobin's q: The Moderating Role of Corporate Reputation.
Strategic Organization, 1, 383−411.