SAGE Journal Articles

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Cismaru, M., Cismaru, R., Ono, T. and Nelson, K. (2011) ‘“Act on climate change”: An application of protection motivation theory’, Social Marketing Quarterly, 17(3): 62–84.

French, J. (2011) ‘Business as unusual: The contribution of social marketing to government policymaking and strategy development’, in G. Hastings, K. Angus and C. Bryant (eds), The SAGE Handbook of Social Marketing (London: Sage), pp. 359–74.