Quiz

Test you understanding of key chapter concepts by working through this quiz. You can check your answer by clicking on the arrow to the right or on what you think the correct answer is.  The correct answer will then be revealed to you for that question.

1. Medicinal products are

  1. a growing area of marketing activity
  2. unregulated
  3. never advertised
  4. a declining area of marketing activity

 

Answer:

A. a growing area of marketing activity

 

2. Medical marketing activity

  1. ranges from potentially harmful to probably safe products
  2. is only allowed in the USA
  3. is only directed at doctors
  4. only markets safe products

 

Answer:

A. ranges from potentially harmful to probably safe products

 

3. DTCA is

  1. Marketing of medicines to doctors
  2. direct marketing of medical products
  3. direct to consumer advertising of prescription drugs
  4. direct tourism campaign advertising

 

Answer:

C. direct to consumer advertising of prescription drugs

 

4. DTCA has been linked to

  1. better education of patients
  2. more informed discussions between patients and doctors
  3. increased diagnosis and compliance
  4. all of the above

 

Answer:

D. all of the above

 

5. DTCA has been criticised as

  1. leading to unnecessary prescriptions
  2. withholding of information
  3. misinformation
  4. all of the above

 

Answer:

D. all of the above

 

6. Marketing of OTC products is

  1. tightly regulated
  2. underresearched
  3. both A & B
  4. neither A nor B

 

Answer:

C. both A & B

 

7. Medicalisation labels human conditions as medical illnesses. True or false?

  1. true
  2. false

 

Answer:

A. true

 

8. Pharmaceutical marketing has been linked with

  1. increase in medicalisation
  2. targeting children
  3. selling good health
  4. direct pressure on parents

 

Answer:

A. increase in medicalisation

 

9. Health tourism is

  1. growing
  2. often difficult to regulate
  3. potentially dangerous
  4. all of the above

 

Answer:

D. all of the above