1. The various Marketing Association definitions of marketing

1. explicitly cover ethics
2. do not explicitly cover ethics
3. assume there are no ethical issues in marketing
4. assume ethical issues are complex

2. Focusing on customer wants and needs without considering issues such as sustainability

1. is the only logical business strategy to use
2. assumes marketers are not responsible for any harms from product or service use
3. has led to ethical criticisms of marketing activity
4. is a strategy developing countries should follow

3. The use of Gross National Product data

1. is an ineffective way of measuring national well-being
2. is an effective way of measuring national well-being
3. does not include things that may cause harm
4. includes products and services not sold through commercial markets

4. Triple bottom line approaches include

1. reporting on economic, social and environmental measures
2. reporting on economic, social and ethical measures
3. reporting on economic, technological and environmental measures
4. reporting on economic, social and legislative measures

5. Marketing ethics include

1. norms, standards and laws
2. b. norms, standards and regulations
3. c. standards, laws and regulation
4. norms, standards and moral judgements

6. Self-regulation of an industry by its members is claimed to be

1. less effective than legislation
2. more effective than legislation
3. as effective as legislation
4. completely ineffective

7. Deontology focuses on

1. intentions
2. consequences
3. both intentions and consequences
4. unintended effects

8. Teleology focuses on

1. intentions
2. consequences
3. both intentions and consequences
4. unintended effects

9. Utilitarianism focuses on doing

1. what is necessary
2. what is achievable
3. what will result in the greatest good
4. what has the greatest impact

10. Codes of ethics

1. ensure ethical compliance
2. sensitise people to potential ethical issues
3. warn of potential ethical issues
4. detail how to achieve ethical compliance