1. Self-regulation is

1. common in many countries
2. means that advertisers, agencies and media regulate themselves
3. parties agree common frameworks and rules
4. all of the above

2. Regulatory frameworks are

1. often country specific
2. are always international
3. are governed by international organisations
4. depend on regional legislation

3. Content restrictions regulate

1. the amount of advertising
2. the time when advertising can be broadcast
3. the claims that can be made in advertising
4. the products or services that can be advertised

4. Product restrictions regulate

1. the amount of advertising
2. the time when advertising can be broadcast
3. the claims that can be made in advertising
4. the products or services that can be advertised

5. Quantity restrictions regulate

1. the amount or time of advertising
2. the effects that can be used in advertising
3. the claims that can be made in advertising
4. the products or services that can be advertised

6. Which of these is not a challenge for regulation

1. trans-border issues
2. user-generated content
3. agency remuneration
4. simultaneous media usage

7. Open sourcemMarketing can

1. easily be regulated
2. has the same rules as traditional media marketing
3. has the same rules as marketing on company websites
4. is virtually impossible to regulate

8. Codes of Practice and Demarketing are

1. ways of coping with regulation
2. alternatives to regulation
3. complements to regulation
4. alternatives and complements to regulations