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Marketing Ethics & Society

by Lynne Eagle and Stephan Dahl

Student Resources

  • Author Blog
  • Endorsements
  • Marketing Pinterest Page
  • Study Skills
  1. Introduction to Marketing Ethics and Society
    • Quiz
    • SAGE Journal Articles
  2. Criticisms of Marketing
    • Quiz
    • SAGE Journal Articles
  3. Contrasting Perspectives on Marketing
    • Quiz
    • SAGE Journal Articles
  4. Ethical Issues in Marketing Relationships
    • Quiz
    • SAGE Journal Articles
  5. Ethics in New Media
    • Quiz
    • SAGE Journal Articles
  6. Ethical Consumption
    • Quiz
    • SAGE Journal Articles
  7. Marketing to Young and Vulnerable Consumer Groups
    • Quiz
    • SAGE Journal Articles
  8. Promotion of Harmful Products
    • Quiz
    • SAGE Journal Articles
  9. Lifestyle, Health and Pharmaceutical Marketing
    • Quiz
    • SAGE Journal Articles
  10. Tourism, Heritage, Cultural, Arts and Cause-related Marketing
    • Quiz
    • SAGE Journal Articles
  11. Ethics in Social Marketing
    • Quiz
    • SAGE Journal Articles
  12. Legislation, Regulation and Ethics
    • Quiz
    • SAGE Journal Articles
  • Stephen Dah’s blog
  • Sage Marketing Pins

SAGE Journal Articles

Peattie, S. and Peattie, K. (2003) ‘Ready to fly solo? Reducing social marketing’s dependence on commercial marketing theory’, Marketing Theory, 3(3): 365–385

van Amsterdam, J. and van den Brink, W. (2013) ‘The high harm score of alcohol. Time for drug policy to be revisited?’, Journal of Psychopharmacology, 27(3): 248–255

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