1. Which of these are areas of potential concerns?

1. big data
2. brands as social actors
3. privacy
4. all of the above

2. New media is

1. a unique media platform
2. a diverse set of different media platforms
3. something that replaced traditional media
4. a new form of television

3. Examples of new media are

1. games-based media
2. social media
3. location-based media
4. all of the above

4. Social media focuses on the creation and exchange of user-generated content. True or false?

1. true
2. false

5. Ethical issues in relation to brand-generated social media content can arise from

1. unclear attribution of authorship
2. posting something
3. using social media at all
4. using pictures in posts

6. Anthropomorphic marketing involves

1. using social media as a communication tool
2. using only traditional media channels
3. attaching human characteristics to a brand
4. is new and persuasive

7. The likely cause of persuasiveness of anthropomorphic marketing is

1. central processing of the message
2. lowered persuasion knowledge
3. peripheral processing of the message
4. activated persuasion knowledge

8. Ethical issues concerning big data-use centre on

1. ownership
2. permission for usage
3. attribution
4. A & B
5. all of the above

9. Product placement in new media tends to be

1. clearly signed
2. poorly regulated
3. only showing desirable products
4. honest

10. Behaviourally targeted advertising

1. tracks user behaviour and displays adverts based on this
2. is easy to opt out of
3. is tightly regulated around the world
4. is recognised by most people