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Marketing Ethics & Society

by Lynne Eagle and Stephan Dahl

Student Resources

  • Author Blog
  • Endorsements
  • Marketing Pinterest Page
  • Study Skills
  1. Introduction to Marketing Ethics and Society
    • Quiz
    • SAGE Journal Articles
  2. Criticisms of Marketing
    • Quiz
    • SAGE Journal Articles
  3. Contrasting Perspectives on Marketing
    • Quiz
    • SAGE Journal Articles
  4. Ethical Issues in Marketing Relationships
    • Quiz
    • SAGE Journal Articles
  5. Ethics in New Media
    • Quiz
    • SAGE Journal Articles
  6. Ethical Consumption
    • Quiz
    • SAGE Journal Articles
  7. Marketing to Young and Vulnerable Consumer Groups
    • Quiz
    • SAGE Journal Articles
  8. Promotion of Harmful Products
    • Quiz
    • SAGE Journal Articles
  9. Lifestyle, Health and Pharmaceutical Marketing
    • Quiz
    • SAGE Journal Articles
  10. Tourism, Heritage, Cultural, Arts and Cause-related Marketing
    • Quiz
    • SAGE Journal Articles
  11. Ethics in Social Marketing
    • Quiz
    • SAGE Journal Articles
  12. Legislation, Regulation and Ethics
    • Quiz
    • SAGE Journal Articles
  • Stephen Dah’s blog
  • Sage Marketing Pins

SAGE Journal Articles

Click on the following links. Please note these will open in a new window.

Cornwell, T.B. (2004) ‘Cross-cultural consumer/consumption research: Dealing with issues emerging from globalization and fragmentation’, Journal of Macromarketing, 24(2): 108–21.

Cui, G. (2001) ‘Marketing to ethnic minority consumers: A historical journey (1932–1997)’, Journal of Macromarketing, 21(1): 23–31.

Grein, A.F. and Gould, S.J. (2007) ‘Voluntary codes of ethical conduct: Group membership salience and globally integrated marketing communications perspectives’, Journal of Macromarketing, 27(3): 289–302.

Laczniak, G.R. and Klein, T.A. (2009) ‘Applying catholic social teachings to ethical issues in marketing’, Journal of Macromarketing, 29(3): 233–43. 

Nill, A. (2003) ‘Global marketing ethics: A communicative approach’, Journal of Macromarketing, 23(2): 90–104.

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