Click on the following links. Please note these will open in a new window.

Cornwell, T.B. (2004) ‘Cross-cultural consumer/consumption research: Dealing with issues emerging from globalization and fragmentation’, Journal of Macromarketing, 24(2): 108–21.

Cui, G. (2001) ‘Marketing to ethnic minority consumers: A historical journey (1932–1997)’, Journal of Macromarketing, 21(1): 23–31.

Grein, A.F. and Gould, S.J. (2007) ‘Voluntary codes of ethical conduct: Group membership salience and globally integrated marketing communications perspectives’, Journal of Macromarketing, 27(3): 289–302.

Laczniak, G.R. and Klein, T.A. (2009) ‘Applying catholic social teachings to ethical issues in marketing’, Journal of Macromarketing, 29(3): 233–43. 

Nill, A. (2003) ‘Global marketing ethics: A communicative approach’, Journal of Macromarketing, 23(2): 90–104.