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Marketing Ethics & Society

by Lynne Eagle and Stephan Dahl

Student Resources

  • Author Blog
  • Endorsements
  • Marketing Pinterest Page
  • Study Skills
  1. Introduction to Marketing Ethics and Society
    • Quiz
    • SAGE Journal Articles
  2. Criticisms of Marketing
    • Quiz
    • SAGE Journal Articles
  3. Contrasting Perspectives on Marketing
    • Quiz
    • SAGE Journal Articles
  4. Ethical Issues in Marketing Relationships
    • Quiz
    • SAGE Journal Articles
  5. Ethics in New Media
    • Quiz
    • SAGE Journal Articles
  6. Ethical Consumption
    • Quiz
    • SAGE Journal Articles
  7. Marketing to Young and Vulnerable Consumer Groups
    • Quiz
    • SAGE Journal Articles
  8. Promotion of Harmful Products
    • Quiz
    • SAGE Journal Articles
  9. Lifestyle, Health and Pharmaceutical Marketing
    • Quiz
    • SAGE Journal Articles
  10. Tourism, Heritage, Cultural, Arts and Cause-related Marketing
    • Quiz
    • SAGE Journal Articles
  11. Ethics in Social Marketing
    • Quiz
    • SAGE Journal Articles
  12. Legislation, Regulation and Ethics
    • Quiz
    • SAGE Journal Articles
  • Stephen Dah’s blog
  • Sage Marketing Pins

SAGE Journal Articles

Cohen, B. and Kietzmann, J. (2014) ‘Ride on! Mobility business models for the sharing economy’, Organization & Environment, 27: 1-18.

Huang, E. and Dunbar, C. L. (2013) ‘Connecting to patients via social media: A hype or a reality?’, Journal of Medical Marketing, 13: 14–23.

 Jacobson,W.S. and Howle Tufts, S. (2013) ‘To post or not to post: employee rights and social media’, Review of Public Personnel Administration, 33: 84–107.

Khan, G.H., Swar, B. and Kon Lee, S. (2014) ‘Social media risks and benefits: A public sector perspective’ Social Science Computer Review, 32: 606-627.

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