Quiz

Test you understanding of key chapter concepts by working through this quiz. You can check your answer by clicking on the arrow to the right or on what you think the correct answer is.  The correct answer will then be revealed to you for that question.

1. Social marketing is

  1. the use of coercion to make people change behaviours
  2. the use of social media to explain why people should change their behaviours
  3. integration of marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good
  4. education of people regarding the health and lifestyle risks they face

 

Answer:

C. integration of marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good

 

2. Social marketing focuses primarily on

  1. forced behaviour change
  2. voluntary behaviour change
  3. education
  4. upstream factors

 

Answer:

B. voluntary behaviour change

 

3. Individual lifestyles

  1. are a major factor in preventable illness
  2. are not relevant to preventable illness risk
  3. cannot be influenced by social marketers
  4. can only be changed by legislation

 

Answer:

A. are a major factor in preventable illness

 

4. Personal financial incentives

  1. are effective in encouraging behaviour change
  2. have no ethical issues
  3. have a number of potential ethical issues
  4. are impacted by external factors more than individual factors

 

Answer:

C. have a number of potential ethical issues

 

5. Universal moral values

  1. apply to all social marketing activity
  2. cannot be assumed to apply across both the developed and developing worlds
  3. will be independent of cultural values
  4. will streamline social marketing thought and practice

 

Answer:

B. cannot be assumed to apply across both the developed and developing worlds

 

6. Social marketing is

  1. value neutral
  2. based on explicit informed consent
  3. value-laden
  4. based on ignoring individual freedom of choice

 

Answer:

C. value-laden

 

7. Nudge strategies involve

  1. voluntary behaviour change
  2. involuntary behaviour change
  3. deceptive behaviour change strategies
  4. the risk of reactance effects

 

Answer:

D. the risk of reactance effects

 

8. Unintended effects of social marketing may include

  1. focusing on the consequences of perceived threats
  2. focusing on who makes decisions
  3. focusing on behaviours targeted for change
  4. reactance

 

Answer:

D. reactance

 

9. Codes of ethics

  1. will prevent unethical behaviours
  2. are based on coercion
  3. sensitise practitioners to ethical issues they may face
  4. are unlikely to be effective

 

Answer:

C. sensitise practitioners to ethical issues they may face

 

10. Coercion

  1. is always an acceptable social marketing strategy
  2. is never an acceptable social marketing strategy
  3. will be effective in preventing ill-intended actions
  4. may be justified under certain circumstances

 

Answer:

D. may be justified under certain circumstances