Click on the following links. Please note these will open in a new window.

Brennan, R., Eagle, L. and Rice, D. (2010) ‘Medicalization and marketing’, Journal of Macromarketing, 30(1): 8–22.

Civaner, M., Sarikaya, O., Alici, S.U. and Bozkurt, G. (2008) ‘Exposing nursing students to the marketing methods of pharmaceutical companies’, Nursing Ethics, 15(3): 396–410.

Davis, J.J. and Meader, A. (2009) ‘Beyond content analysis: Assessing fair balance in DTC pharmaceutical advertising’, Journal of Medical Marketing, 9(1): 57–66.

Furr, L.A. (2004) ‘Medicalization in Nepal: A study of the influence of Westernization on defining deviant and illness behavior in a developing country’, International Journal of Comparative Sociology, 45(1–2): 131–42.

Williams, S.J., Seale, C., Boden, S., Lowe, P. and Steinberg, D.L. (2008) ‘Medicalization and beyond: The social construction of insomnia and snoring in the news’, Health, 12(2): 251–68.

Wong, W.W. and Gupta, S.C. (2011) ‘Plastic surgery marketing in a generation of “Tweeting”’, Aesthetic Surgery Journal, 31(8): 972–6.