Click on the following links. Please note these will open in a new window.
Gordon, R., Carrigan, M. and Hastings, G. (2011) ‘A framework for sustainable marketing’, Marketing Theory, 11(2): 143–63.
Harker, D. and Harker, M. (2000) ‘The role of codes of conduct in the advertising self-regulatory framework’, Journal of Macromarketing, 20(2): 155–66.
Redmond, W.H. (2009) ‘A political economy of regulatory failure in US packaged food markets’, Journal of Macromarketing, 29(2): 135–44.