Digital Marketing: Strategic Planning & Integration

On this website students will find:

Lecturers can log in to access:

Further Reading carefully selected resources to deepen your understanding of key topics outlined in each chapter.

Weblinks help you strengthen your understanding of key terms and concepts.

Just click on the links to the left.

 

PowerPoints Slides featuring figures, tables and key topics from the book can be downloaded and customized for use in your own presentations.

Discussion Questions will help you test students’ knowledge and understanding of the materials.

Instructor Manual helps you navigate the textbook and provide greater context on key topics.

Templates that can be downloaded and added to course resources or printed out for use in class.

Digital Marketing Plan can be used alongside other templates to help students get their project off the ground.

Multiple Choice Questions allow you to check your students’ understanding and add greater ineractivity.

Log in or create an instructor account by clicking on the tab at the top.    

 

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