Access links selected by the author to broaden your understanding of the topics covered in each chapter

Web Link 4.1: Buffer

Description: Buffer is a digital publishing tool that allow you to find, share and publish content across different social platforms. It has a free account as well as paid-for options.

Web Link 4.2: Long tail keyword tool generator

Description: This digital tool will provide ideas for long-tail keywords

Web Link 4.3: The Office for National Statistics

Description: The Office for National Statistics is ‘the recognised national statistical institute of the UK’ and their website contains statistics, from leisure and finance to education and well-being

Web Link 4.4: The European Union

Description: The European Union gathers data from across Europe from country profiles to population details

Web Link 4.5: The United Nations Statistics Division

Description: The United Nations Statistics Division gathers and assembles worldwide demographic data

Web Link 4.6: The United Nations National Statistical Offices

Description: The United Nations also provides links to National Statistical Offices websites which cover Africa, Americas, Asia, Europe and Oceania

Web Link 4.7: Digital tool online persona builder

Description: The team at Hubspot, the online software company, have created an online persona builder. It takes you through a series of questions and at the end, your persona is created. It is fairly basic, but a good place to start. (Registration may be required and it is free to create one persona.)

Web Link 4.8: The Organisation for Economic Co-operation and Development

Description: The Organisation for Economic Co-operation and Development provides a forum in which governments can work together to share experiences and seek solutions to common problems. And in this area you can explore their work into user created content online

Web Link 4.9: Digital tool content audit templates

Description: Curata a content marketing software company shares its free content audit templates on this page

Web Link 4.10: Digital tool content audit checker

Description: Screaming Frog have created an SEO spider tool which will search the internet and list all pages with the domain name. There is a free and paid for version that you can explore here

Web Link 4.11: Content marketing institute

Description: More information on the latest content marketing statistics

Web Link 4.12: Curata

Description: More information on the latest content marketing statistics