Deepen your knowledge with carefully selected resources.
Description: Easy to read textbook covering all aspects of social media marketing
Description: Seminal article concerning social media; background and frameworks
Description: Possibly my favourite book on social media marketing; lots of detail, theories and frameworks
11.4: Argyris, Y.A. and Monu, K. (2015) ‘Corporate use of social media: technology affordance and external stakeholder relations’, Journal of Organizational Computing and Electronic Commerce, 25 (2), pp. 140–168. doi: 10.1080/10919392.2015.1033940.
Description: Useful article that looks at how organizations use social media
Description: Classifies organizations based on their stage of social media adoption and the resources allocated to the different elements
Description: Categorizes different types of social media tools