Access links selected by the author to broaden your understanding of the topics covered in each chapter

Web Link 3.1: Usability 101: Introduction to usability by Jakob Nielsen (2012)

Description: Discover more on website usability

Web Link 3.2: Hubspot website grader

Description: Digital tool website checker

Might need basic registration to access

Web Link 3.3: Nibbler Silktide website checker

Description: Digital tool website checker

Might need basic registration to access

Web Link 3.4: Digital tool PPC

Description: Pay per click or PPC is a complex and specialist area. Google provides a range of helpful videos and online tutorials which contain the latest best practice. Visit the Google AdWords help center https://adwords.google.com which is a useful tool to understand PPC.

Web Link 3.5: Digital tool PPC

Description: Pay per click or PPC is a complex and specialist area, see also the Bing help site for ads

Web Link 3.6: World map of social networks

Description: Vincenzo Cosensa produces an annual world map of social networks

Web Link 3.7: Overdrive social media map

Description: Overdrive creates a snapshot of the social media ecosystem every year that lists social media networks, tools and other relevant content (need to add contact details to download instantly)