Access links selected by the author to broaden your understanding of the topics covered in each chapter

Web Link 14.1: Digital tool heatmaps 1

Description: Explore these heatmapping tools, you’ll need to access the analytics to see in action, so perhaps use on your own blog or website as you may need to install some code onto your site

Web Link 14.2: Digital tool heatmaps 2

Description: Explore these heatmapping tools, you’ll need to access the analytics to see in action, so perhaps use on your own blog or website as you may need to install some code onto your site

Web Link 14.3: Digital tool heatmaps 3

Description: As an alternative, Openheatmap allows you to upload excel or other spreadsheet data that contains location information to create your own heatmap. You can visit the site and use the sample data they provide to see how it works

Web Link 14.4: Digital tool usability tools

Description: A US government website dedicated to web usability and this contains a glossary, details about the benefits as well as key issues when designing a website.

Web Link 14.5: Digital tool Facebook brand page analysis

Description: Likealyzer is a free content metrics overview tool from the analytics reporting company Meltwater. You can use this to gain an overview of how well (or how badly) content on Facebook pages works.