Access links selected by the author to broaden your understanding of the topics covered in each chapter

Web Link 6.1: Mobile marketing association

Description: The Mobile Marketing Association’s website contains free-to-access research reports as well as a copy of its code of conduct

Web Link 6.2: The World Bank

Description: data on cellular subscriptions and global information about mobile phones

Web Link 6.3: Statistica.com

Description: Statistics on mobile ownership, mobile device sales and more

Web Link 6.4: Google mobile friendly website test

Description: Google has created a website where you can check to see if your website is mobile friendly – visit the website and enter in the website URL, click ‘test’ and watch the results instantly.

Web Link 6.5: Digital tool our mobile planet

Description: Visit thinkwithgoogle.com to discover more about Google’s mobile insights

Web Link 6.6: Bing mobile advertisers roadmap

Description: Bing also has guidance on mobile ads

Web Link 6.7: How much does it cost to develop an app

Description: This website provides an indication, based on your requirements of the costs of app development

Web Link 6.8: Digital tool Google app indexing

Description: This website shows how Google indexes new apps in its search engine.

Web Link 6.9: Digital tool wireframes 1

Description: You don’t need to wait for the mobile app designers to create the wireframes as there are some free online tools that you can use and experiment with, to gain greater understanding of wireframes. Try the digital wireframe and mock-ups tools for yourself!

Web Link 6.10: Digital tool wireframes 2

Description: You don’t need to wait for the mobile app designers to create the wireframes as there are some free online tools that you can use and experiment with, to gain greater understanding of wireframes. Try the digital wireframe and mock-ups tools for yourself!