Access links selected by the author to broaden your understanding of the topics covered in each chapter

Web Link 11.1: Digital tool social media policy maker

Description: A firm of Canadian lawyers have created an online social media policy tool. Whilst it is not a substitute for a properly prepared legal agreement, it’s a great starting place to understand what’s needed in a social media policy. To use the tool, visit the website and answer around 12 questions and at the end you can copy and paste from the online version or add your email to gain an editable word version – this is clever content – you get a policy and they get your data!

Web Link 11.2: Digital tool hashtag finder

Description: If you’re thinking about using a hashtag it’s a good idea to see if it’s already been used. These free tools allow to see if, when and where, the hashtag has been used.