Deepen your knowledge with carefully selected resources.
Description: A key consumer behaviour textbook that considers psychological and sociological issues. Sections on social media and digital technologies.
2.2: Alba, J.W. and Williams, E.F. (2013) ‘Pleasure principles: A review of research on hedonic consumption’, Journal of Consumer Psychology. Society for Consumer Psychology, 23 (1), pp. 2–18. doi: 10.1016/j.jcps.2012.07.003.
Description: A useful article containing definitions of hedonic consumerism with links to the key articles in this field.
Description: Discusses issues and the relevance of consumer psychology with a useful framework.
Description: The development of presumption and the move towards unpaid and free products.
Description: Useful background to customer journey literature and the customer experience.
2.6: Voorhees, C.M., Fombelle, P.W., Gregoire, Y., Bone, S., Gustafsson, A., Sousa, R. and Walkowiak, T. (2016) ‘Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens’, Journal of Business Research, 79 (November), pp. 269–280. doi: 10.1016/j.jbusres.2017.04.014.
Description: Definitions and explanations of the service encounter and service experience