Deepen your knowledge with carefully selected resources.

2.1: Sethna, Z. and Blythe, J. (2016) Consumer Behaviour. 3rd edn. London: SAGE.

Description: A key consumer behaviour textbook that considers psychological and sociological issues. Sections on social media and digital technologies.

2.2: Alba, J.W. and Williams, E.F. (2013) ‘Pleasure principles: A review of research on hedonic consumption’, Journal of Consumer Psychology. Society for Consumer Psychology, 23 (1), pp. 2–18. doi: 10.1016/j.jcps.2012.07.003.

Description: A useful article containing definitions of hedonic consumerism with links to the key articles in this field.

2.3: Pham, M.T. (2013) ‘The seven sins of consumer psychology’, Journal of Consumer Psychology, 23 (4), pp. 411–423. doi: 10.1016/j.jcps.2013.07.004.

Description: Discusses issues and the relevance of consumer psychology with a useful framework.

2.4: Ritzer, G. and Jurgenson, N. (2010) ‘Production, consumption, prosumption’, Journal of Consumer Culture, 10 (1), pp. 13–36. doi: 10.1177/1469540509354673.

Description: The development of presumption and the move towards unpaid and free products.

2.5: Lemon, K.N. and Verhoef, P.C. (2016) ‘Understanding customer experience throughout the customer journey’, Journal of Marketing, 80 (6), pp. 69–96. doi: 10.1509/jm.15.0420.

Description: Useful background to customer journey literature and the customer experience.

2.6: Voorhees, C.M., Fombelle, P.W., Gregoire, Y., Bone, S., Gustafsson, A., Sousa, R. and Walkowiak, T. (2016) ‘Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens’, Journal of Business Research, 79 (November), pp. 269–280. doi: 10.1016/j.jbusres.2017.04.014.

Description: Definitions and explanations of the service encounter and service experience