Deepen your knowledge with carefully selected resources.
Description: Framework that shows how email works and about email marketing.
3.2: Kietzmann, J.H., Hermkens, K., Mccarthy, I.P. and Silvestre, B.S. (2011) ‘Social media? Get serious! Understanding the functional building blocks of social media’, Business Horizons, 54 (3), pp. 241–251. doi: 10.1016/j.bushor.2011.01.005.
Description: Contains the honeycomb model for social media
Description: Sentiment analysis in the area of tourism with useful background and key terms
Description: The evolution of sentiment analysis and opinion mining as a research field
Description: Good background to how search engine optimization works