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Digital Marketing: Strategic Planning & Integration

by Annmarie Hanlon

Student Resources

  • Templates
  1. The Digital Marketing Landscape
    • Further Reading
    • Weblinks
  2. The Digital Consumer
    • Further Reading
    • Weblinks
  3. The Digital Marketing Toolbox
    • Further Reading
    • Weblinks
  4. Content Formats
    • Further Reading
    • Weblinks
  5. Online Communities
    • Further Reading
    • Weblinks
  6. Mobile Marketing
    • Further Reading
    • Weblinks
  7. Augmented, Virtual and Mixed Reality
    • Further Reading
    • Weblinks
  8. Audit Frameworks
    • Further Reading
    • Weblinks
  9. Strategy, Objectives and Planning
    • Further Reading
    • Weblinks
  10. Building the Digital Marketing Plan
    • Further Reading
  11. Social Media Management
    • Further Reading
    • Weblinks
  12. Managing Resources
    • Further Reading
    • Weblinks
  13. Marketing Metrics, Analytics and Insights
    • Further Reading
    • Weblinks
  14. Improving, Integrating and Transforming Digital Marketing
    • Further Reading
    • Weblinks

Further Reading

Deepen your knowledge with carefully selected resources.

4.1: Pulizzi, J. and Barrett, N. (2009) ‘Get content get customers: Turn prospects into buyers with content marketing’. Available at: http://getcontentgetcustomers.com/wp-content/uploads/2008/06/gcgg-ebook-rev2-may08.pdf

Description: Explains the best principles of content marketing

4.2: Molleda, J. (2010) ‘Authenticity and the construct’s dimensions in public relations and communication research’, Journal of Communication Management, 14 (3), pp. 223–236. doi: 10.1108/JHOM-09-2016-0165.

Description: Contains useful content blueprints

4.3: Naab, T.K. and Sehl, A. (2017) ‘Studies of user-generated content: A systematic review’, Journalism, 18 (10), pp. 1256–1273. doi: 10.1177/1464884916673557.

Description: Background to research into user-generated content

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