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Corporate Communication: A Guide to Theory and Practice

Sixth Edition
by Joep Cornelissen

Student Resources

  • Flashcards
  • Chapter One: Defining Corporate Communication
    • Weblinks
    • Journal Articles
  • Chapter Two: Corporate Communication in Contemporary Organizations
    • Weblinks
    • Journal Articles
  • Chapter Three: Corporate Communication in a Changing Media Environment
    • Weblinks
    • Journal Articles
  • Chapter Four: Stakeholder Management and Communication
    • Weblinks
    • Journal Articles
  • Chapter Five: Corporate Identity, Branding and Corporate Reputation
    • Weblinks
    • Journal Articles
  • Chapter Six: Communication Strategy and Strategic Planning
    • Weblinks
    • Journal Articles
  • Chapter Seven: Research and Measurement
    • Weblinks
    • Journal Articles
  • Chapter Eight: Media Relations
    • Weblinks
    • Journal Articles
  • Chapter Nine: Employee Communication
    • Weblinks
    • Journal Articles
  • Chapter Ten: Issues Management
    • Weblinks
    • Journal Articles
  • Chapter Eleven: Crisis Communication
    • Weblinks
    • Journal Articles
  • Chapter Twelve: Leadership and Change Communication
    • Weblinks
    • Journal Articles
  • Chapter Thirteen: Corporate Social Responsibility (CSR) and Community Relations
    • Weblinks
    • Journal Articles

Weblinks

10.1 Gillette “The Best Men Can Be” (01:48)

10.2 Shell in Nigeria: Issues management, activism and reputational damage.

Shell film about illegal oil refining in the Niger Delta (05:18)

Money Alone Can't Fix the Nigerian Village Ruined by Shell's Oil (04:41)

10.3 Lianne Lefsrud discusses how conversation and framing about oil sands have evolved from the 1960s to the present day (17:20)

10.4 Protesters or Stakeholders as Change Agents (14:04)

Michael Hobbs charts his journey from protestor to stakeholder in promoting the environment.

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