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Thematic Analysis

by Virginia Braun and Victoria Clarke

Resource Map

Datasets

These are the two dataset collections that are used and discussed within the book: 'Men and healthy eating' and 'Childfree'.

1.1. 'Men and healthy eating' dataset

This dataset relates to chapters 2, 5 and 7 and is particularly useful for postgraduate students.

The four articles below include a weblink to the original article, and a reader-friendly Word version.

A balanced diet for men – BBC Good Food

Helps you find out how much carbohydrate, protein and fat you should be eating and when.

A balanced diet for men – reader-friendly version

Healthy Eating for Men – Eat Right

Explains the many benefits of healthy eating for men.

Healthy Eating for Men – reader-friendly version

How to Create a Healthy Diet Plan – Men’s Journal

Provides tips on how to create a healthy diet plan, from shopping to cooking.

How to Create a Healthy Diet Plan – reader-friendly version

What is “healthy eating”? – Young Men’s health

Explains the fundamentals of healthy eating, and gives tips on how to implement it into your lifestyle.

What is 'healthy eating' – reader-friendly version

1.2. 'Childfree' dataset

The full (anonymised) ‘childfree’ dataset is used as the basis for the worked examples in Section One and discussed in Chapter Seven.

The below files include an 'as captured' original version, and a revised version to aid data readability.

Childfree dataset original version
Childfree dataset reader-friendly version

Understanding the process

These materials are detailed examples which help illustrate points made, and provide a richer level of detail than those in the book.

Reflexivity discussion

A discussion between two experienced TA researchers, Nikki Hayfield and Gareth Terry, about their positioning and process for reflexive TA. This highlights the positionality of the researcher in the process. This resource relates to Chapter 1.

Familiarisation notes on 'childfree' dataset

Author Victoria Clarke's familiarisation notes on the 'childfree' dataset. This resource relates to Chapter 2.

Table 4.1 Extended

An extended version of Table 4.1 containing data and coding extracts from the 'childfree' dataset. This resource relates to Chapter 3.

Examples of TA reports

Here we have two original papers that have used TA.

To download the PDF, click on the article citation. You can also download an abridged, reflective version with commentary from the papers’ authors. These are designed to unpack and illuminate not only different forms of TA, but the active thinking and decisions researchers undergo. 

This set of resources relates to chapters 2-7 and Chapter 9.

Anderson, S., & Clarke, V. (2019). Disgust, shame and the psychosocial impact of skin picking: Evidence from an online support forum. Journal of Health Psychology, 24(13), 1773-1784.

Anderson and Clarke reflective commentary
  • This provides a more experiential/inductive approach to reflexive TA.

Beres, M. A., & Farvid, P. (2010, June 1, 2010). Sexual ethics and young women’s accounts of heterosexual casual sex. Sexualities, 13(3), 377-393.

Beres and Farvid reflective commentary
  • This provides a more constructionist/deductive approach to reflexive TA.

Activities for learning

The following activities are designed to develop your skills for doing TA and refreshing your understanding of key concepts.

Activity 1.1. Reflexivity Exercise

 A task to get reflexivity started. This activity comes from Chapter 1 of the book.

Activity 1.2. Thinking about design

This activity comes from the Design Interlude section of the book.

Activity 1.3. Familiarisation

This activity comes from Chapter 2 of the book.

Activity 1.4. Pre-coding

This activity comes from Chapter 3 of the book.

Activity 1.5. Reflexive TA Bingo

This activity comes from Chapter 9. Three versions are available for download below. 

Activity 1.5. Reflexive TA Bingo – Word version
Activity 1.5. Reflexive TA Bingo – PDF version
Activity 1.5. Reflexive TA Bingo – Reader-friendly version

Activity 1.6. Transcription notation handout

This is a reference tool for when transcribing your data from an audio/audio-visual media and answers some common questions.

This resource relates to the Design Interlude section and Chapter 2. A standard version and reader-friendly version can be downloaded below.

Activity 1.6. Transcription notation handout
Activity 1.6. Transcription notation handout – Reader-friendly version

Evaluation resources

These resources have been designed to help you evaluate already published TA reports or even your own work.

A Guide to Evaluating TA

A PowerPoint presentation to guide you through the process of crucially evaluating published TA. This resource relates to Chapter 9.

Suggested papers to practice critical evaluation

The below citations link to the suggested papers for the critical evaluation activity in Chapter 8.

Buchanan, K., & Sheffield, J. (2017). Why do diets fail? An exploration of dieters’ experiences using thematic analysis. Journal of Health Psychology, 22(7), 906-915.

Matthews, E. J., & Desjardins, M. (2017). Remaking our identities: Couples’ experiences of voluntary childlessness. The Family Journal, 25(1), 31-39.

The below citations link to suggested papers for the critical evaluation exercise in Chapter 9.

Marcu, A., Gaspar, R., Rutsaert, P., Seibt, B., Fletcher, D., Verbeke, W., & Barnett, J. (2015). Analogies, metaphors, and wondering about the future: Lay sense-making around synthetic meat. Public Understanding of Science, 24(5), 547-562.

Toft, A., Franklin, A., & Langley, E. (2020). ‘You’re not sure that you are gay yet’: The perpetuation of the ‘phase’ in the lives of young disabled LGBT + people. Sexualities, 23(4), 516–529.

20 questions to guide your evaluation

This is a checklist for editors and reviewers for TA papers. It has been reproduced from Braun, V. & Clarke, V. (2020) One size fits all? What counts as quality practice in (reflexive) thematic analysis?. Qualitative Research in Psychology.


Teaching resources

These resources have been provided to help those who will be teaching TA. They either give further guidance, provide presentations reading to use in lectures, or offer ideas and templates for work to be carried out with students.

Additional chapter

Download an additional, online-only chapter for those teaching, supervising, assessing and examining thematic analysis. This chapter is designed to accompany knowledge gained from the book with tips, tools and resources that will help you facilitate best practice among your students.

PowerPoint presentations for teaching

These have been designed to save you time in preparing your teaching by having some slides and figures ready to use.

1. A workshop on TA

These slides cover all of the topics that you may wish to cover in running a TA workshop and are taken from the authors' own workshop teaching. They relate to chapters 2-8.

2. Transcription for audio data

This covers the main points to share with students about transcription and includes an exercise. The slides relate to the Design Interlude section and Chapter 2.

3. Mapping of Big Q

This is taken directly from the book and in the slides you will find the original version as well as an alt-text version. This resource relates to Chapter 6.

4. PowerPoint - Reflexive TA Bingo

A version of the Activity 1.5. Reflexive TA Bingo card in PowerPoint, ready for use in teaching. This relates to Chapter 9.

Teaching exercises  

These are suggested activities and exercises for workshops, classes or assignments. They are grouped into four presentations depending on their source.

1. Teaching exercises - 'childfree' dataset UG teaching

These are ideal for use in undergraduate teaching and build sequentially. They are primarily developed from activities in the book and include:

  • A reflexivity task
  • A familiarisation activity
  • An advanced familiarisation activity
  • A coding activity
  • A theme development exercise
  • A theme definition writing activity
  • An analytic writing activity
  • A located interpretation activity
2. Teaching exercises - 'men and healthy eating' dataset PG

These are ideal for use in postgraduate teaching and build sequentially. They are primarily develop from activities in the book and include:

  • A familiarisation activity
  • A coding activity
  • A theme development exercise
  • A theme definition writing activity
  • An analytic writing activity
  • A located interpretation activity
3. Exercises from the book

These exercises and activities are not connected to a specific dataset but are still drawn from the book:

  • Getting started with familiarisation
  • An evaluating analytic claims activity
  • Theoretical assumptions activity
  • Theoretical detection activity
  • Critically evaluating the account of TA in published research activity
  • Critically evaluating a published ‘reflexive TA’ study
4. Exercises from workshops

These exercises and activities are based on Ginny and Victoria’s own teaching. Handouts to accompany these exercises have also been provided in the Teaching handouts section below (with the exception of the evaluation activity).

  • Semantic or latent code?
  • Code or theme?
  • Topic summaries or themes?
  • Illustrative or analytic treatment of data extracts?
  • Critically evaluating descriptions of the reflexive TA process in journal articles
  • Reflecting on how the data and analysis have been contextualised and interpreted in published TA reports
  • Which theory of language – reflective, intentional or constructionist?
  •  Evaluating published TA studies

Teaching handouts

These are seven classroom handouts that relate to the exercises above. They are self-supporting so that students shouldn’t need access to the book or website to complete them.

1. Semantic or latent code handout
2. Code or theme handout
3. Topic summaries or themes handout
4. Illustrative or analytic treatment of data handout
5. Describing the TA process handout
6. Data contextualisation handout
7. Which theory of language handout

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