Ayelet Baram-Tsabari (PhD, Weizmann Institute of Science) heads the Science Communication research group at the Faculty of Education in Science and Technology at the Technion – Israel Institute of Technology. Prof. Baram-Tsabari is a member of the Learning in a Networked Society (LINKS) of the Israeli Center for Research Excellence (I-CORE). She is a member of the PCST Network’s scientific committee and of the Israel Young Academy, and chairs the research committee at the national council of the Second Authority for Television and Radio. Her research interests include online public engagement with science, and science communication training for scientists.

Elad Segev (PhD, Keele University) is a Senior Lecturer in Digital Media and Communications at the Department of Communication, Tel Aviv University. He is the author of Google and the Digital Divide (Chandos, 2010), and International News Flow Online (Peter Lang, 2016). His research interests include web mining, network analysis, international news, Americanization and globalization, cultural diversity, digital divide, information search, and new applications and methodologies in social science and communication. His studies are published among others in the Journal of Computer-Mediated Communication, Public Understanding of Science, Journalism, Political Communication, and the Journal of the Association for Information Science and Technology.

Aviv J. Sharon is a PhD student at the Faculty of Education in Technology and Science at the Technion – Israel Institute of Technology. Aviv completed his MSc in Life Sciences at the Weizmann Institute of Science and his undergraduate studies in Biology and Science Education (with distinction) at the Technion. He has also taught biology and biotechnology at a public high school in Haifa, Israel. His research interests lie in the interface between science education and science communication. More specifically, his work examines expressions of science literacy in authentic online environments, especially in the context of controversial personal health decisions. His work has appeared in Public Understanding of Science and PLOS ONE.