This chapter examines how the geo-spatial web (the geoweb) is embedded within new political economies of knowing capitalism and social cartography. The geoweb has recently become the subject of emerging scholarship because of its potential to democratize and empower citizens through interactive geo-spatial software, and new kinds of geo-spatial data such as open data, big data, crowdsourcing, and volunteered geographic information. This represents the diffusion of cartography into new cultural, economic, and academic applications, permitting those without any formal training or expertise in Geographic Information Systems to produce their own interactive maps. However, there are also important theoretical shifts towards the neoliberalization of cartography, the rise of knowing capitalism, and the crisis of empirical sociology. Therefore we examine the geoweb within these new institutional shifts in order to evaluate the new kinds of epistemological and methodological affordances and challenges that frame the institutional backdrop of geoweb.