Karsten Boye Rasmussen is associate professor in the areas of organization and information technology at Department of Marketing & Management at University of Southern Denmark. He is a sociologist and data scientist and has continued using his experience from data archiving in data warehousing, business intelligence, organisation, methods and metadata in teaching, development and research. Current research is focused on small and medium sized companies and their use of IT comprising websites and the research often includes an angle on data use and methods like nonresponse and unobtrusive measuring in content analysis.