Business-to-Business Marketing
Fourth Edition
Videos
Click on the following links. Please note these will open in a new window.
Malcolm Gladwell on the Pitfalls of Market Research (29’13”)
The first 12 minutes are an interesting discussion of the market research process conducted for a new office chair, describing the responses of business buyers. The rest of the 30 minute video is of less direct interest from a B2B perspective but of considerable general interest in a marketing class.