Video and Multimedia Links

Watch and learn! Carefully selected videos will help bring key concepts and theories to life, preparing you for your studies and exams.

Click on the following links which will open in a new window.

Mission statements from the Fortune 500

Description: This site is a great starting point for a discussion on what constitutes a good mission statement.

Henry Mintzberg’s 5 Ps for strategy

Description: Mintzberg has contributed a lot to our current understanding of strategic thinking. His views often challenge the conventional wisdom.