Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter. Journal articles can act as an ideal resource to help support your assignments and studies.

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Journal Article 1: The Foundations of Successful Strategy Implementation: Overcoming the Obstacles
A.M. Shah
Global Business Review, August 2005; vol. 6, 2: pp. 293-302. 

Questions that apply to article:

1. Why is strategy execution a key problem in organizations?
2. What are the 11 obstacles to effective strategy implementation identified by the author?
3. How can organizations overcome these obstacles to strategy execution?

Journal Article 2: Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure
Christian Homburg, John P. Workman, Jr., and Ove Jensen
Journal of the Academy of Marketing Science, FALL 2000; vol. 28, 4: pp. 459-478. 

Questions that apply to article:

1. How do the authors define a customer-focused organizational structure?
2. How does the customer-focused organizational structure resemble functional, product-divisional, geographical, or matrix structural forms?
3. What lessons from this article can be applied to all organizations?