Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter. Journal articles can act as an ideal resource to help support your assignments and studies.

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Journal Article 1: Branding in the Post-Internet Era
George Christodoulides
Marketing Theory, March 2009; vol. 9, 1: pp. 141-144. 

Questions that apply to article:

1. How has the Internet affects information asymmetry between buyers and sellers?
2. What difficulties has the Internet created for organizations seeking to build strong brands?
3. How can the Internet be leveraged in the branding effort?

Journal Article 2: Wine Consumers Information Search: Gender Differences and Implications for the Hospitality Industry 
Nelson Barber
Tourism and Hospitality Research, July 2009; vol. 9, 3: pp. 250-269. 

Questions that apply to article:

1. How do preferences for wine differ between men and women?
2. What are the advantages and disadvantages of wine producers segmenting their markets on the basis of gender?
3. How can an understanding of gender differences in the wine industry be applied to other industries?