Watch and learn! Carefully selected videos will help bring key concepts and theories to life, preparing you for your studies and exams.

Click on the following links which will open in a new window.

Car2Go

Description: Car2Go is an excellent example of a focus-low-cost strategy. Customers can rent vehicles by the minute and leave them anywhere in the company’s service area.

The Miles & Snow typology explained in a 6-minute youtube video

Description: Dr. Charles Snow explains the logic underpinning the Miles & Snow typology.