SAGE Journal Articles

Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter. Journal articles can act as an ideal resource to help support your assignments and studies.

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Journal Article 1: Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?
Chekitan Dev, Kevin Zheng Zhou, Jim Brown, and Sanjeev Agarwal
Cornell Hospitality Quarterly, February 2009; vol. 50, 1: pp. 19-28., first published on October 3, 2008 

Questions that apply to article:

  1. What is the difference between a customer orientation and a competitor orientation?
  2. What did the authors find about customer and competitor orientations among hotels in their study?
  3. How are customer and competitor orientations to business strategies? Can an organization pursue both a customer and a competitor orientation simultaneously? Explain.

 

Journal Article 2: Changing Face of Human Resource Management: A Strategic Partner in Business
P. C. Bahuguna, P. Kumari, and S. K. Srivastava
Management and Labour Studies, November 2009; vol. 34, 4: pp. 563-581. 

Questions that apply to article:

  1. How does the human resource function fit into the overall strategic management process in the firm?
  2. What is strategic human resource management (SHRM)?
  3. Should human resources play a greater role in crafting and executing strategy? Explain.