Use the discussion questions to engage further with the text – form debates with friends or formulate essay questions using them to open up new avenues of learning and help with revision.

1. Give an example illustrating how social trends present both opportunities and threats to businesses in high-tech industries.

2. Give an example illustrating how the Internet has presented an opportunity or a threat to a particular industry or business organization.

3. Using your college or university as an example, explain how social and technological forces have affected its operations over the past decade.

4. Select a large firm with which you are at least somewhat familiar. Utilize the search engines at www.findarticles.com, and identify some of the important social and technological influences on the firm’s industry.