Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter. Journal articles can act as an ideal resource to help support your assignments and studies.

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Journal Article 1: Competitiveness in Service Sector: A Case of Hotel Industry in India
Sancharan Roy
Global Business Review, February 2011; vol. 12, 1: pp. 51-69. 

Questions that apply to article:

1. How does the author define and evaluate competitiveness in the Indian hotel industry?
2. What can firms in the Indian hotel industry strategically to address the findings in this article?
3. What can be applied from this article to other industries? Explain.

Journal Article 2: Critical Success Factors in Destination Marketing
Michael J. Baker and Emma Cameron
Tourism and Hospitality Research, April 2008; vol. 8, 2: pp. 79-97. 

Questions that apply to article:

1. What is destination marketing?
2. What categories of critical success factors (CSFs) have been identified in the destination marketing industry?
3. Should all destination marketing firms seek to develop resources associated with the CSFs identified in the article? Explain.