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Business and Management

Resources

  • Brunt et al: Research Methods in Tourism, Hospitality and Events Management
  • Dahl: Social Media Marketing, 2e
  • de Mooij: Global Marketing & Advertising, 5e
  • Egan: Marketing Communications 3e
  • Everett: The Tourism, Hospitality and Events Student's Guide to Study and Employability
  • French & Gordon: Strategic Social Marketing
  • Gbadamosi: Contemporary Issues in Marketing
  • Grewal: Retail Marketing Management
  • Haski-Leventhal: Strategic Corporate Social Responsibility
  • Kolb: Marketing Research, 2e
  • Quick: Managing Events
  • Raj et al: Events Management, 3e
  • Ridley-Duff and Bull: Understanding Social Enterprise, 3e
  • Ang: Research Projects for Business & Management Students 2e
  • Rossiter et al: Marketing Communications

Quick: Managing Events

PowerPoints

These PowerPoint Slides, created by the author, will help you easily integrate the chapters into your weekly teaching. Click here to download.

Templates

These useful templates for key stages of the event planning process will help you begin planning and managing your own event! Click the links below to get started.

Twelve key interview tips from Right Career Recruitment and Regan and Dean

Sample CV

Career paths in events

Event checklist

Example outline for a speculative cover letter or email

Sample customer evaluation form from a fundraising event in the USA

Sample duty roster

Sample on site report form

Sample reference pro forma (character)

Sample survey using a mixed method approach

Technical considerations for the site inspection

Appendix

Extra information in the online appendix will allow you to expand your knowledge and improve understanding of the text. Click the links below to get started.

Chapter 1: The Planning Phase

Chapter 2: The Event Delivery Phase

Chapter 3: The Post Event and Evaluation Phase

Chapter 4: Event Research, Feasibility and Impact Analysis

Chapter 6: Event Operations, Logistics and Marketing

Chapter 7: Event Finance, Online Payment Solutions & Budgeting

Chapter 8: Event Design and Production

Chapter 9: Event Trends and Issues

Chapter 10: Event Careers, Human Resources and Consultancy

 

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