A student wishes to conduct research that investigates the practice of ‘360-degree appraisal’ within organizations. 360-degree appraisal involves obtaining feedback from all around a staff member – from those they manage, peers and supervisors. It also includes a self-assessment and sometimes feedback from external sources such as customers and suppliers or other interested stakeholders. It may be contrasted with traditional performance appraisal, where staff members are usually reviewed only by their managers.
The student first became interested in this when she worked for two years in a company that practised 360-degree appraisal. She fared pretty well when it was applied to her but she became suspicious about it and she always wondered about the way in which it operated. It seemed to her to be like a ‘Big Brother’ surveillance instrument, with the organization checking on staff from all sorts of perspectives. Hence, she now wants to explore it further for her dissertation research to find out how employers and employees evaluate it, to see how it works in practice and to ask some critical questions about it.
The student hopes to gain access to an organization in which her partner is employed and where 360-degree appraisal was introduced three years ago. She would like to interview staff members from senior and middle management and some junior staff too, asking them about their experiences of 360-degree appraisal as an appraisee and, where relevant, as an appraiser; what they understand as its aims; and how effectively they believe it achieves those aims. She also wants to audio-record three 360-degree appraisals to complement the interview data with information about what actually happens in these appraisals.
She intends to analyse her data using a form of discourse analysis (see Chapter 15 in the book) which asks critical questions of textual data and allows the researcher to inquire into the functions of speech and the agendas that are being pursued through speech. This is quite a complex mode of analysis and so she does not intend to try to explain it to research participants. Instead she will just say that the data will be analysed to gain insights into their views and experiences of 360-degree appraisal.
- What do you think are the main ethical issues raised by this research plan?
- Is there anything here that causes you concern?
- If so, how might the student effectively address these concerns?
For an example of discourse analytic research in which there appeared to be a mismatch in understandings between the researcher and a participant, see:
Harper, D.J. (1994) ‘The professional construction of “paranoia” and the discursive use of diagnostic criteria’, British Journal of Medical Psychology, 67(2): 131–43.
Garety, P.A. ‘Construction of “paranoia”: Does Harper enable voices other than his own to be heard?’ British Journal of Medical Psychology, 67(2): 145–6.
See also Harper’s subsequent reflections upon the ethical and other issues raised by that study:
Harper, D. (2003) ‘Developing a critically reflexive position using discourse analysis’, in L. Finlay and B. Gough (eds), Reflexivity: A Practical Guide for Researchers in Health and Social Sciences. Oxford: Blackwell Science. pp. 78–92.