Marketing Research: Planning, Process, Practice
Student Resources
Multiple Choice Quizzes
Try these quizzes to test your understanding.
1. A hypothesis is ______.
- a wished-for result that the researcher concludes the research with
- a complicated set of sentences that pulls variables into proposed complex relationships
- a conjecture that is grounded in support background originating from secondary research
Answer: C
2. A hypothesis is NOT ______.
- an informed assumption about a certain phenomenon, predicting a factor or interpreting an observation
- a guess that directs the course of a research
- an educated claim
Answer: B
3. A hypothesis is an educated guess.
- True
- False
Answer: A
4. A hypothesis is the same as a proposition.
- True
- False
Answer: B
5. A hypothesis has to be developed at the upfront of every research.
- True
- False
Answer: B
6. In conclusive research designs, hypothesis emerges at the research findings’ stage.
- True
- False
Answer: B
7. When conducting exploratory research, it is difficult to formulate hypothesis for testing based on existing knowledge.
- True
- False
Answer: A
8. The null hypothesis is the the statement originally proposed by the researcher as the suggested answer to the research question.
- True
- False
Answer: B
9. The smaller the p-value, the more likely that H₁ is false, providing stronger support for refuting it and enhancing the probability of accepting Hₒ as correct.
- True
- False
Answer: B
10. Analysing the data collected from the selected sample using appropriate statistical methods to determine the sample mean is NOT the last key step in hypothesis testing.
- True
- False
Answer: A
11. There are mainly two possible decision scenarios in hypothesis testing.
- True
- False
Answer: B
12. The smaller the p-value, the more likely that Hₒ is false, providing stronger support for refuting it and enhancing the probability of accepting H₁ as correct.
- True
- False
Answer: A
13. The null hypothesis is the hypothesis that advances an indifferent proposition whereby empirical data examination results in no statistical significance between the two research variables in question.
- True
- False
Answer: A
14. The probability value equates the level of significance for which the researcher would only just reject H₁.
- True
- False
Answer: B
15. In conducting research, it is often possible to collect data about the whole population of interest.
- True
- False
Answer: B
16. In hypothesis formulation, the default is the null hypothesis where any statistical significance is assumed to happen merely due to chance.
- True
- False
Answer: A
17. Three possible decision scenarios can take place in making hypothesis testing decisions.
- True
- False
Answer: B