# Marketing Research: Planning, Process, Practice

## Student Resources

# Multiple Choice Quizzes

Try these quizzes to test your understanding.

1. A hypothesis is ______.

- a wished-for result that the researcher concludes the research with
- a complicated set of sentences that pulls variables into proposed complex relationships
- a conjecture that is grounded in support background originating from secondary research

**Answer: C**

2. A hypothesis is NOT ______.

- an informed assumption about a certain phenomenon, predicting a factor or interpreting an observation
- a guess that directs the course of a research
- an educated claim

**Answer: B**

3. A hypothesis is an educated guess.

- True
- False

**Answer: A**

4. A hypothesis is the same as a proposition.

- True
- False

**Answer: B**

5. A hypothesis has to be developed at the upfront of every research.

- True
- False

**Answer: B**

6. In conclusive research designs, hypothesis emerges at the research findings’ stage.

- True
- False

**Answer: B**

7. When conducting exploratory research, it is difficult to formulate hypothesis for testing based on existing knowledge.

- True
- False

**Answer: A**

8. The null hypothesis is the the statement originally proposed by the researcher as the suggested answer to the research question.

- True
- False

**Answer: B**

9. The smaller the *p*-value, the more likely that H₁ is false, providing stronger support for refuting it and enhancing the probability of accepting Hₒ as correct.

- True
- False

**Answer: B**

10. Analysing the data collected from the selected sample using appropriate statistical methods to determine the sample mean is NOT the last key step in hypothesis testing.

- True
- False

**Answer: A**

11. There are mainly two possible decision scenarios in hypothesis testing.

- True
- False

**Answer: B**

12. The smaller the *p*-value, the more likely that Hₒ is false, providing stronger support for refuting it and enhancing the probability of accepting H₁ as correct.

- True
- False

**Answer: A**

13. The null hypothesis is the hypothesis that advances an indifferent proposition whereby empirical data examination results in no statistical significance between the two research variables in question.

- True
- False

**Answer: A**

14. The probability value equates the level of significance for which the researcher would only just reject H₁.

- True
- False

**Answer: B**

15. In conducting research, it is often possible to collect data about the whole population of interest.

- True
- False

**Answer: B**

16. In hypothesis formulation, the default is the null hypothesis where any statistical significance is assumed to happen merely due to chance.

- True
- False

**Answer: A**

17. Three possible decision scenarios can take place in making hypothesis testing decisions.

- True
- False

**Answer: B**