Extend your reading even further with these texts!

Brace, I. (2008) Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research. London: Kogan Page.

Hague, P., Hague, N. and Morgan, C. (2013) Market Research in Practice: How to Get Greater Insight from Your Market (2nd edition). London: Kogan Page.

Tourangeau, R., Rips, L. J. and Rasinski, K. (2000) The Psychology of Survey Response. Cambridge: Cambridge University Press.