Expand your knowledge by taking a look at these useful SAGE titles below.

Kaden, R. J., Linda, G. and Prince, M. (eds) (2012) Leading Edge Marketing Research: 21st-Century Tools and Practices. Thousand Oaks, CA: Sage. 

McKinsey & Company (2013) Making data analytics work: three key challenges. McKinsey & Company Interview [online, March].

Straub, R. (2013) Why managers haven’t embraced complexity. HBR Blog Network [online, 6 May].