Extend your reading even further with these texts!

Elliot, R., Fischer, C. T. and Rennie, D. L. (1999) Evolving guidelines for publications of qualitative research studies in psychology and related fields. British Journal of Clinical Psychology, 38 (3), pp. 215–229. This is a very useful article that provides useful guidelines to researchers about the characteristics of good quality research.

Fourali, C. (2016) The Promise of Social Marketing: Changing the World for Good. London: Gower. This book provides a good introduction to social marketing and the types of action research it advocates.