1. Secondary research is about identifying ______ data, information and knowledge.

1. beautiful
2. relevant
3. easy-to-access

2. Secondary research relies upon ______ data, information and knowledge.

1. tailor-made
2. brand new
3. already existing

3. Data confidentiality should ______ be a concern when doing secondary research.

1. never
2. only
3. always

4. Internal data sources could be found in a ______.

1. marketing information system
2. annual report
3. both marketing information system and annual report

5. Integration of internal data sources is often a(n) ______.

1. challenge
2. opportunity
3. experiment

6. Syndicated services, databases and ______ sources are categories of external secondary data.

1. published
2. private
3. primary

7. Professional bodies generated ______ data.

1. internal
2. external
3. both internal and external

8. Syndicated services are generally not ______ available.

1. freely
2. widely
3. privately

9. Secondary data can ______ research questions.

1. answer
2. generate
3. both answer and generate

10. Secondary data sources may not be ______.

1. quick to obtain
2. up-to-date
3. relevant

11. Secondary research is a ______ process.

1. random
2. superficial
3. critical

12. Argument building is based on ______.

1. individuality
2. intensity
3. introspection

13. Referencing work helps with eliminating personal ______.

1. bias
2. thinking
3. input

14. Theory in a literature review should be presented ______.

1. in no particular order
2. from the general to the specific
3. according to personal opinion

15. A ‘funnel’ is a technique to critically review ______.

1. secondary data
2. primary data
3. critique

16. Summarising is not a(n) ______ way to build literature reviews.

1. effective
2. fun
3. exciting

17. Each stage of secondary research should ______ the next.

1. ignore
2. link with
3. disregard

18. The purpose of a ‘conclusion’ is to ______ one’s work.

1. conceptualise
2. describe
3. summarise

19. Secondary research is a(n) ______ process.

1. repetitive
2. iterative
3. pedestrian

20. Criticality is needed when ______.

1. reading
2. writing
3. both reading and writing