Expand your knowledge by taking a look at these useful SAGE titles below.
Belk, R., Eileen, F. and Kozinets, R. V. (2013) Qualitative Consumer and Marketing Research. London: Sage.
Eriksson, P. and Kovalainen, A. (2008) Qualitative Methods in Business Research (1st edition). London: Sage.
Gray, D. (2014) Doing Research in the Real World. London: Sage.
Sixsmith, J. and Murray, C. D. (2001) Ethical issues in the documentary data analysis of internet posts and archives. Qualitative Health Research, 11 (3), pp. 423–432.