1. Typical resources needed for a marketing research project include ______.

1. money
2. expertise
3. both money and expertise

2. Mixed-method research design which combine different, simpler structures is known as ______.

1. judgemental
2. merged
3. joined

3. Before undertaking a marketing research project, people should seek ______.

1. management buy-in
2. management buyout
3. management focus

4. Marketing research projects should aim to generate ______ knowledge.

1. interesting and fun
2. valid and reliable
3. fast turnaround and marketable

5. Symmetry in marketing research is dependent upon the use of a ______ process.

1. systematic
2. absolute
3. deterministic   

6. Marketing research should also recognise potential ______.

1. upsides
2. limitations
3. revenue streams

7. All marketing research should include the collection of ______.

1. qualitative data
2. quantitative data
3. data

8. One of the key constraints in deciding upon a marketing research design is ______.

1. money
2. time
3. expertise

9. Which is not a typical research design?

1. mixed
2. mega
3. multiple

10. Cross-sectional marketing research is carried out ______.

1. at a specific point in time
2. over a continuous period of time
3. at distinct points in time

11. The use of a particular data collection method alone is referred to as ______ method research.

1. specific
2. standard
3. single

12. Multiple-method research refers to the collection of ______ data alone.

1. qualitative
2. quantitative
3. either qualitative or quantitative

13. Simultaneous mixed-method research advocates ______ qualitative and quantitative research designs.

1. merging
2. adding
3. using

14. Serial mixed-method research design is ______ in nature.

1. simultaneous
2. sequential
3. simplified

15. Primary data findings should be organised by ______.

1. data type
2. research objective
3. research method

16. The analysis of primary data should include comparisons with ______.

1. secondary data
2. qualitative data
3. quantitative data

17. Answering a research question is a function of its ______.

1. research aim
2. research objectives
3. research perspectives

18. Symmetric findings help with making ______.

1. recommendations
2. policy
3. dogma

19. Marketing research can still fail if its results are not ______.

1. correct
2. applicable
3. implemented

20. A research design is ______ research paradigm.

1. bigger than
2. a part of
3. the same as a