• www.lynda.com/Survata-tutorials/Qualitative-vs-quantitative/476618/548323-4.html

This is a short video that fits well for Section IV – Quantitative Research in Marketing – as it compares quantitative and qualitative research on the basic differences.

• www.youtube.com/watch?v=9KoSGQlIFkM

This video explores the key elements of a well-written hypothesis (null and alternative) for a quantitative research proposal.