Marketing Research: Planning, Process, Practice
Student Resources
Multiple Choice Quizzes
Try these quizzes to test your understanding.
1. The first step for a researcher after finishing data collection is to start hypothesis testing procedures.
- True
- False
Answer: B
2. A researcher should explore the characteristics of the data and the examined variables to summarise the data once data is clean and ready for investigation.
- True
- False
Answer: A
3. One of the important considerations in preliminary analysis is to look for patterns in the data and to check if any specific variable looks extremely erratic.
- True
- False
Answer: A
4. Descriptive statistics are mathematical techniques which are used make inferences about the population of interest based on data collected from a representative sample.
- True
- False
Answer: B
5. Blunders are errors made in transferring the manual data onto software for analysis during data entry or coding.
- True
- False
Answer: A
6. Preliminary analysis through descriptive summaries can be used to portray frequency of responses for each of the key study variables through tables of visual charts.
- True
- False
Answer: A
7. Different data types command the use of similar analysis techniques, whereby statistical methods for analysing categorical data can also be used for continuous data.
- True
- False
Answer: A
8. Criteria that can be used to assess the best statistical technique to employ for examining a phenomenon and testing hypothesis include (please select the answer that DOESN’T apply) ______.
- the number of variables to be analysed
- the type of variables
- techniques the researcher prefers to use
- the purpose of the analysis
Answer: C
9. Bivariate statistical methods analyse any number of variables and can offer different types of inferences, whereas multivariate statistical techniques analyse two variables at a time.
- True
- False
Answer: B
10. Univariate analysis, through one-way frequencies and descriptive statistics, offer a good understanding of variables, but only individually.
- True
- False
Answer: A
11. Parametric statistical techniques underscore stringent assumptions regarding the distribution of data for the population under study.
- True
- False
Answer: A
12. Parametric statistical techniques are best used to analyse categorical data.
- True
- False
Answer: B
13. Non-parametric statistics are less sensitive than parametric statistics, whereby they may not detect significant relationships or differences when they actually exist.
- True
- False
Answer: A
14. Parametric statistics permit the analysis of small data samples.
- True
- False
Answer: B
15. In using any non-parametric statistical tools, assumptions must be checked first to ensure they are not violated.
- True
- False
Answer: B
16. Independent t-tests and compares data about (please select the ONE answer that applies) ______.
- two distinct groups of different (independent) respondents
- three distinct groups of different (independent) respondents
- multiple distinct groups of different (independent) respondents
Answer: A
17. To investigate relationships, bivariate correlation analysis can be used when the analysis involves two continuous variables.
- True
- False
Answer:
18. Multiple regression analysis enables an understanding of a set of DVs for their ability to explain variance in the IV.
- True
- False
Answer: B
19. Regression analysis has stringent assumptions that must be checked before running the tests to ensure they are not violated towards achieving a good regression model.
- True
- False
Answer: A
20. It is likely that with large samples even minor differences/relationships may appear to be statistically significant so the researcher must interpret the results in perspective to reflect the real theoretical/practical significance of findings.
- True
- False
Answer: B