1. Stage-specific ethical issues in research are often ______.

1. irrelevant
2. overlooked
3. illogical

2. Macro-environmental scanning was introduced in the ______.

1. 1860s
2. 1910s
3. 1960s

3. Stakeholders should be considered as part of ______ environmental analysis.

1. internal
2. micro-
3. macro-

4. Deregulation of industries often creates ______ conditions.

1. uncertain
2. complex
3. both uncertain and complex

5. Marketing resources are important in the context of ______ analysis.

1. internal
2. external
3. sector

6. Marketing-related investigation can be ______.

1. proactive
2. interactive
3. both proactive and interactive

7. Over-analysing situation can lead to ______.

1. illuminations
2. eureka moments
3. paralysis

8. Business environment analysis should directly inform ______.

1. management formulation
2. actionable research
3. research plan

9. Marketing topics are ______ researchable.

1. always
2. sometimes
3. never

10. Operationalising marketing research means ______ it.

1. expanding
2. narrowing
3. exploring

11. Getting started with research is hard due to lack of ______.

1. opportunities for discussion
2. financial support
3. familiarity with the subject

12. A research proposal eventually looks at generating ______.

1. solid conclusions
2. expected outcome(s)
3. random ideas

13. Typical research questions begin with ______.

1. ‘do’, ‘is’, ‘who’
2. ‘when’, ‘which’, ‘is’
3. ‘what’, ‘why’, ‘how’

14. A marketing research brief needs to be clear about ______.

1. deliverables
2. theories
3. generalisability

15. Marketing research is a ______.

1. sequence
2. system
3. silos

16. Secondary research can help with ______ research questions.

1. answering
2. generating
3. both answering and generating

17. Primary research deals with ______ data.

1. new and unpublished
2. interesting and exciting
3. old and cheap-to-obtain

18. Research outcomes are often forgotten; this is known as the ______.

1. ‘formulation trap’
2. ‘implementation gap’
3. ‘wrong step’

19. Methodological imprecision leads to ______ conclusions.

1. invalid
2. unreliable
3. both invalid and unreliable

20. Research projects need to be informed by an appropriate ______. 

1. rationale
2. story
3. tale