Multiple Choice Quizzes
Try these quizzes to test your understanding.
1. Marketing research could achieve 100% theoretical reliability using a ______.
2. Researchers should define the ______ of interest for each study.
3. Sampling is about ______ a sample from a population.
4. Reliability, ______ and validity are key considerations when sampling.
5. A classification like GICS could be used to define a ______.
- boundary for research
- population of interest
- team of researchers
6. A sample frame is a useful tool to ______ a target population.
7. In order to ensure that units (cases) belong to a target population researchers, ______.
- flip a coin
- ask other experts
- use screening
8. A sample should be as ______ as necessary, and as ______ as possible.
- large; small
- interesting; precise
- small; large
9. Ideally, samples for qualitative research should follow the concept of ______.
10. The level of certainty that samples actually include the true population parameter is known as ______.
- confidence interval
- confidence range
- confidence level
11. Samples for quantitative research get ______ as the confidence interval increases.
- bigger in size
- harder to determine
- faster to write
12. Longitudinal studies track samples ______.
- around the world
- over time
- in difficult situations
13. Non-probability sampling is based on ______ selection from a target population
14. Snowball sampling can be useful when it is hard to identify ______.
- participants (respondents)
- target populations
- sample frames
15. Simple random sampling is a ______ sampling method.
16. Stratified sampling helps with achieving a reasonable level of ______.
17. Many students use the ______ sampling technique.
18. Response rates depend on the ______ chosen for a research project.
- target population
19. Sampling is to be considered a fundamental step of the ______ marketing research process.
20. Generalisability from a sample to a target population is ______ to achieve.