1. Marketing research could achieve 100% theoretical reliability using a ______.

1. panel
2. census
3. sample

2. Researchers should define the ______ of interest for each study.

1. population
2. person
3. paradigm

3. Sampling is about ______ a sample from a population.

1. adding
2. including
3. selecting

4. Reliability, ______ and validity are key considerations when sampling.

1. inimitability
2. uniqueness
3. replicability

5. A classification like GICS could be used to define a ______.

1. boundary for research
2. population of interest
3. team of researchers

6. A sample frame is a useful tool to ______ a target population.

1. approximate
2. assess
3. assimilate

7. In order to ensure that units (cases) belong to a target population researchers, ______.

1. flip a coin
2. ask other experts
3. use screening

8. A sample should be as ______ as necessary, and as ______ as possible.

1. large; small
2. interesting; precise
3. small; large

9. Ideally, samples for qualitative research should follow the concept of ______.

1. interpretivism
2. saturation
3. sampling

10. The level of certainty that samples actually include the true population parameter is known as ______.

1. confidence interval
2. confidence range
3. confidence level

11. Samples for quantitative research get ______ as the confidence interval increases.

1. bigger in size
2. harder to determine
3. faster to write

12. Longitudinal studies track samples ______.

1. around the world
2. over time
3. in difficult situations

13. Non-probability sampling is based on ______ selection from a target population

1. systematic
2. arbitrary
3. random

14. Snowball sampling can be useful when it is hard to identify ______.

1. participants (respondents)
2. target populations
3. sample frames

15. Simple random sampling is a ______ sampling method.

1. confusing
2. non-probability
3. probability

16. Stratified sampling helps with achieving a reasonable level of ______.

1. predictability
2. precision
3. prestige

17. Many students use the ______ sampling technique.

1. quota
2. convenience
3. cluster

18. Response rates depend on the ______ chosen for a research project.

1. topic
2. researcher
3. target population

19. Sampling is to be considered a fundamental step of the ______ marketing research process.

1. systematic
2. stratified
3. snowballing

20. Generalisability from a sample to a target population is ______ to achieve.

1. easy
2. hard
3. impossible